Guadalajara de Compras
Designing the brand and Visual Identity for shopping campaigns of the city Guadalajara. The letter “G” is the logotype and the symbol that presents the city of Guadalajara.
The stores of Guadalajara are identified through the representation of “G” that is illustrated and composed with the symbolic products of the city.
At the same time, the letter “G” may serve as a container for other products and elements related to a specific campaign that is developed throughout the year.